In an exclusive interview with Bloomberg, Michelle Liu, CEO of Tencent Games Global, shared the philosophy behind the company’s record-breaking year—a strategic shift to deep, operational partnerships with game studios worldwide.
“I fundamentally don’t care who’s calling the shots,” Liu stated. “Whatever makes the most sense for our projects to succeed, that’s the way to do it.” This pragmatic, result-driven mindset has defined Tencent’s approach: moving beyond financial backing to become an embedded partner that shares expertise in operation, development, and global publishing.
Under Liu’s leadership, Tencent has moved beyond its role as a financial backer to become a growth force—helping studios like Techland and Funcom, launch hits such as Dying Light: The Beast and Dune: Awakening. This approach has driven Tencent’s international gaming revenue up 43% in the last quarter, contributing to a global portfolio that generated $10 billion over the past year.
Liu describes the relationship with studios as a “battle-hardened marriage,” built on transparency, mutual respect, and a shared focus on creating high-quality, evergreen games. Whether guiding strategic focus, embedding support teams, or refining pricing, Tencent’s role is to empower creativity with operational excellence.
For the full story, read the original Bloomberg article: [Tencent Goes Hands-On to Reshape $10 Billion Global Games Empire]